Direct mail Postcard Marketing is a concept used since long. By direct marketers, this method of marketing has been used for decades. Effective postcards need to be eye-catching yet simple. As a coupon or a gift certificate a postcard can also be double.
To promote your campaign you can also use both sides of the Postcard marketing. To contact you, your postcards should also have multiple ways. Your web site, number, address, etc must be present in it. The more likely it will be that they will contact you if you offer multiple ways for someone to contact you.
Postcard marketing can be very lucrative if you have the money and time to invest. From the cost of cost of postage for delivering the, to printing and designing postcards you will have to invest. These costs can greatly differ. For 5000 postcards, the costs will range from $1000 to more than $2000.
Depending on the deals that can be found for design and printing, and current shipping rates, the amount direct mail marketing companies pay for shipping, designing and printing, can all vary. The lower is the cost per card the higher the quantity of postcards. A higher overall upfront cost is however the result of this.
In conclusion, as compared to emails, direct mail postcards are more likely to be read. For that reason, for a wide range of companies selling a wide range of products direct mail postcard marketing has proved to be very successful.
However, it is not for every product or every business. This method of direct mail marketing services is beneficial both to the beginners and the established businesses.
This method of marketing is far more cost effective, and as compared to other marketing have far better results. That being said, please make sure you do your homework should you still pick this method of marketing. The better the results will be the more targeted your mailing list.