People are always confused that which is better, direct mail marketing or email marketing? While from the prospective of finding NEW customers, email is a very effective medium for selling and communicating with customers, direct mail is much more effective.
Below are few reasons behind this fact:
Higher delivery rate
 A good mailing list from Mail services is 95% deliverable typically. A delivery rate of below 50% on the other hand, is there in the great majority of email lists being advertised. Also, the ISPs are beginning to block unsolicited emails due to the constant onslaught by spammers, and for this reason the demise of email “prospecting are being predicted by some.
If the ISPs don’t deliver fantastic list, fantastic creative, Fantastic offer, all this is irrelevant. Your offer gets delivered with regular mail!
Higher response
 When searching for new customers, as compared to email regular mail will generate more new customers as per the study. As compared to email direct mail being 10 to 30 times more effective as per a recent study by the DMA (Direct Marketing Association).
Long shelf life
While for days an offer via regular mail can linger on a coffee table the shelf-life of an email offer is measured in seconds. Direct mail marketing is reliable.
More prospects
Mainly because most people do not opt-in for 3rd party offers accurate quality email addresses are very difficult to acquire. For this reason, the majority of the targets are being missed by virtually all email lists. Typically 80% more prospects are being offered by a good mail list.
Safety
In responding to on-line offers people are becoming more and more hesitant with the growing threat of identity SPAM, viruses, and theft.
They don’t even respond to even legitimate interesting offers. Without having to click potentially dangerous links and on his/her own time schedule the user can visit any website as Regular mail is safe. You can have direct response marketing.
Less competition
With digital offers that they don’t want More than ever consumers are bombarded. While direct mail represents the uncluttered option Email is now the cluttered option. in avalanche of competitive offers your offer will not get lost With postal mail.
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